HELLOFRESH

Introduced Milestone Rewards campaign to 14 new markets, boosting average order rates by 2% by offering a voucher to loyal customers who reach a box milestone.

Revamped email creative informed by past learnings and customer insights, achieving a 43% CTR increase globally over previous Milestone Rewards creatives.

Standardized global campaign execution by piloting the use of a new solution, which increased campaign execution velocity by over 50%

Partnered with local teams to create localized copy and discount strategy.

Establish standardized reporting for CRM by partnering with Analytics to build dashboards for customer engagement and campaign metrics, now adopted globally across teams.

Tested sending an email campaign to non-app users highlighting the key benefits and features of the app; app penetration increased significantly by 40%.

Leveraged ML model to proactively offer discounts to customers based on predicted loyalty; test saw a 590% lift in CTR and a 7% decrease in cancellations.

Analyzed test results to implement a send timing strategy for Meal Choice reminder emails that increased order rates by 8.5% globally.

Revamped copy and creative in existing Onboarding journey to better communicate how the subscription works, what to expect in the first box; test drove $3.1M in profit and has been rolled out to 100% of activations.

Oversee CRM pilots to evaluate and enhance technical solutions through extensive QA; collaborated with Design & Tech to launch a global email template, boosting CTR by >40%.

Serve as the primary CRM liaison to international Data teams, establishing clearer ways of working, defining data requirements for CRM campaigns, documenting best practices, ultimately resolving >70% of CRM-related data issues.

Support the team’s transition to a new global structure, training four new team members and successfully onboarding a Sr Coordinator.